Agency Showcase
BBDO Releases 1000 Cranes for Japan
Following the devastating earthquakes and tsunami, employees of BBDO in Japan said that, in addition to practical support, the Japanese people needed words of encouragement from friends around the world. That inspired agency employees elsewhere in Japan, Singapore, Canada and around the world to create a way for anyone, anywhere to share a message of hope.
An ancient Japanese legend promises that someone who folds a thousand origami cranes will be granted a wish. So, BBDO decided to invite the global community to fold not just 1000, but thousands upon thousands of cranes. At 1000cranes4japan.org, people can write an inspirational message on a virtual origami crane. The crane then digitally folds itself and joins a strand of 1,000 "paper" cranes. Each completed strand sends a communal wish for hope and healing.
People can also use the 1000 cranes website to make a monetary donation in support of the Japanese Red Cross Society. In April, BBDO's Tokyo office began distributing actual origami cranes with translated messages to the Japanese people.