Disaster Relief

When natural disasters devastate communities, destroy homes and uproot families, the people of Omnicom are always ready and willing to step in and help, providing substantial financial support and working with clients to provide medicine, water and other supplies and services.

Japan Earthquake/Tsunami Relief

The devastating earthquakes and subsequent tsunamis that struck Japan in March 2011 left millions of people in need. Omnicom contributed to the American Red Cross and set up a customized online donation web page where employees at our agencies also could contribute.

In addition, several Omnicom agencies stepped forward with their own efforts to support the victims.

  • More than 130 employees from virtually every brand and company in Omnicom Media Group (OMG) donated more than $12,500 through the Omnicom Red Cross website and $523 through other channels. Those funds were matched in full by OMG.
  • Employees at BBDO Worldwide gave a modern twist to an ancient Japanese legend to spread messages of hope and healing through 1000 Cranes for Japan.
  • Organic is donating proceeds from the sale of its new iPad app, BroadFeed, to the American Red Cross. BroadFeed is a valuable tool that pulls in and prioritizes content that friends, colleagues, experts, organizations and others are sharing, so people never miss the stories they care about.
  • Doremus resident baker and senior project manager Janie Thomas sold her signature "amazing j's" organic cookies for donations to the American Red Cross. One sweet idea sparked another – a companywide bake sale and second batch of Janie's treats raised total contributions to nearly $1,750 USD, to which Doremus added an additional $5,000.

Supporting Haiti

In the wake of the catastrophic earthquake that hit Haiti in January 2010, Omnicom joined the world community in supporting relief efforts. We encouraged our companies and employees around the world to consider donating to the Clinton Bush Haiti Fund, and Omnicom pledged to match, dollar-for-dollar, all employee contributions to the fund up to $1 million USD.

Across our network, Omnicom agencies stepped up to do their part. GSD&M Idea City in Austin, Texas, offered pro bono creative services to help raise funds and created a public service announcement on behalf of The Advertising Council and the American Red Cross.