Bees pollinate crops that feed 90% of the world population and without them $30 billion in crops a year would perish. With that in mind, two Omnicom agencies have stepped up to help. Wolff Olins in London installed two beehives in 2011 and started an agency-wide community initiative called the Honey Club. Meanwhile in Austin, atop GSD&M headquarters, six hives were moved and installed by the American Honey Protection Agency, creating a home for roughly 300,000 bees.
Whether reconfiguring existing workplaces, adding new offices, or building from the ground up, Omnicom is seeking more sustainable use of space in a variety of ways. In many cases, we’ve been able to bring multiple agencies together at a single location, consolidating reception, meeting rooms and workplace amenities to reduce our footprint. At the same time, open plan buildings have helped us increase collaboration and foster a more fertile creative environment.
By purchasing renewables like wind, water and solar power for a portion of our energy needs, Omnicom agencies and networks are already reducing their carbon impact. In 2016, Omnicom derived 7.4% of its total power from renewable sources, down slightly from earlier years but still significant. We’re also working to use less energy overall through office space consolidation and energy efficient construction.
Visiting clients, face-to-face is critical to our business—but air travel is also our largest source of carbon emissions. To balance business and environmental goals, Omnicom encourages agency teams to be efficient about travel, combining multiple trips, using public transportation or substituting video or conference calling whenever feasible.