Fleishman-Hillard
Fleishman-Hillard Turns Out for Earth Hour
Earth Hour was born in Sydney, Australia, when 2.2 million individuals and more than 2,000 businesses turned their lights off to take a stand against climate change. Today, Earth Hour has become a global sustainability movement that asks people to turn out the lights for a single hour — a simple act with powerful results.
For the past two years, Fleishman-Hillard has provided pro bono support for Earth Hour as part of the company’s global commitment to the environment. Led by the team in Australia, FH offices in Dubai, Germany, Japan, Russia, Scotland, the United Kingdom and the United States helped secure record-breaking media coverage. They led corporate and community engagement efforts, developed supporting materials for media outreach and events, conducted online editorial outreach, provided strategic counsel on celebrity endorsements and coordinated logistics at major “lights out” events.
FH built upon the 2011 theme “Beyond the Hour” by encouraging people to continue their commitment throughout the year, and the message resonated throughout the media coverage. Preliminary results show groundbreaking participation worldwide, attracting more than 1.5 billion people from 136 countries and territories and more than 5,000 cities.