Across our businesses, we are both acting on our clients’ requirements and driving uptake within our own networks. We are responding to the continued increase in the number and size of client requests for diverse suppliers, ranging from 5% to 25% of their total creative spend. In addition, our diversity executives continue to create a broad range of tools and tactics to introduce the broad range of talented supplier services to our creative and production directors.
For 23 years, Omnicom University has built the leadership muscle of our most senior leaders by using hundreds of real world cases – from Omnicom agencies – to help leadership navigate industry challenges and opportunities in our rapidly changing business. To date, more than 4,800 students have gone through our programs.
In 2017, Omnicom Group advanced its diversity and inclusion efforts through two significant new commitments: Omnicom Group CEO John Wren joined more than 300 other CEOs to sign on to the CEO Action for Diversity & Inclusion initiative, and joined industry peers to launch the Unstereotype Alliance.
21% of U.S. “Officials and Managers” are multicultural, an increase of 31% from five years ago
The U.S. “Professional” talent base is 28% multicultural, an increase of 23% from five years ago
Women make up 54% of U.S. “Officials and Managers”
Of the approximately 24,000 U.S. employees who are “Professionals” and “Officials and Managers,” 26% are multicultural and 55% are women
Of the 11 current members of Omnicom’s Board of Directors, six are women and four are African American
Porter Novelli, as part of its multi-year global pro bono partnership with CARE, brought the Global Emergency Response Coalition to life, working along with other committed agencies, through a two-week campaign designed to help those already going hungry and on the brink of famine to survive and lay the groundwork for recovery.
Cone Communications and Chicco, a brand known for its top-rated car seats, launched a campaign to keep children safer on the road. TurnAfter2 reminds parents to wait to “turn” their child forward-facing “after two” years old. In just one year, the simplicity of the message helped increase awareness from 58% to 73% among parents of children under the age of two.
The Jane Goodall Institute Australia wanted to encourage people to make their own positive change for the environment. TBWA Sydney’s Rewind the Future campaign, in support of Jane Goodall’s national speaking tour, drew attention to the current state of the earth and how Jane is inspiring others to make a change – as it’s not too late to rewind the future.
Re-Mind PHD obtained €1.7 million ($2 million USD) worth of free space across digital and print consumer platforms to disrupt and electrify the French with messages promoting nature at its best and pollution free. The campaign included placement of more than 5,500 panels, published in 28 daily publications and magazines, and more than 3.5 million impressions delivered on the Internet.
Despite the fact that Nigerian brands are exported globally, they are not valued locally. Nigeria Concept created “Proudly Made in Aba” to increase Nigerian’s pride in locally made products. The documentaries showcasing the energy and passion needed to produce high-value local brands received 22 million impressions, 5.8 million views, $150,000 of earned media and produced a 35% increase in sales.
Build the Block, a partnership between the NYPD, New York City Police Foundation and Omnicom agencies, is facilitating communication between NYC police officers and residents, creating accountability, respect and productive relationships. OMD created a robust media plan, starting with a radio campaign to target African-American males. The campaign is a first step in OMD’s ongoing support of the NYPD.
Building on the notion that people wouldn’t discriminate among transgender people if they knew what it felt like, TBWA\ India executed a social experiment using a viral film designed to drive home a hard-hitting message. Overall, organic reach totaled 7 million people through a campaign that included pledges and digital, print and radio coverage.
It can be hard for young adults to acknowledge they are in an abusive relationship when social posts are “liked” at face value. MAL\FOR GOOD created a campaign to raise awareness of abuse, highlighting the warning signs of an unhealthy relationship by showing the real life that happens behind social media posts. The campaign generated 13 million views and 38 million impressions in one month.
At the end of this year’s bridal week, one outfit caught everyone’s attention. It was a school uniform, embellished with heavy motifs, worn by a girl. A striking symbol to raise awareness and highlight the horrible trade-off that takes place when a child is deprived of her right to an education, and instead married. This bridal uniform was used to question the unfortunate nature of many marriages that should not be a cause of celebration.
To celebrate 11 years of Mardis Gras and to champion marriage equality TBWA Sydney – Eleven inspired Australians to stand proud and #holdtight through a PR campaign that went viral within 48 hours and wearable wristbands that lit up as two people held hands. The campaign reached 6 million people and distributed 6,000 wristbands.
Burt’s Bees has a mission to protect the honeybee. PHD created a media campaign that drove awareness of the mission using a bespoke Snapchat filter, which, when shared by users, would trigger the planting of 5,000 wildflower seeds. The campaign overachieved its UK target, with 267 million seeds planted and an 8% lift in average sales in Boots.
To raise awareness of the Paralympic Games, OMD UK created a three-minute film featuring an entirely disabled cast, launched across the Channel 4 network and retargeted to give engaged viewers access to behind the scenes footage and athletes’ stories. Almost half the UK population tuned in, and 75% believe the campaign has helped them feel more comfortable talking to those with a disability.
The client wanted to help Californians minimize their power usage. The campaign built on the first total solar eclipse experience in the United States in 40 years, engaging customers using on-air exposure, social executions and event activations, complete with branded viewing glasses, to get Californians talking about their energy use. Site traffic doubled in August, with 76% more conversions than prior months.
BBDO Pakistan was tasked with the mission to bring the issue of transgender rights to the forefront. Launched on International Human Rights Day in December 2017, the campaign was picked up by celebrities, publishers, magazines and news channels, in Pakistan and globally. The public awareness and lobbying prompted the government to add a third gender option to national identity cards and passports.
How do you get someone to appreciate a disease when they haven’t experienced it? To support Light for the World’s fight against preventable blindness, PKP BBDO simulated the symptoms of cataracts with an overlay ad published on Austria’s online newspapers and prompted with a call to action. The campaign achieved a 125% increase in donations in one day compared to donations in a whole month.
To advocate for the reuse of valuable resources, AMV BBDO headed out on a roadshow featuring machines that turned empty DB Export Gold beer bottles into sand that would supply the construction industry, do-it-yourself retailers and engineering firms, and thereby reducing the reliance on sand being dredged from beaches.
Distracted driving is dangerous practice among young drivers. AMV BBDO created THINK!, a video to show young drivers, a third of whom admit to using their phone while driving, how much they miss and the disastrous results when they glance at their phone, even for just a few seconds.
With Thai Health Promotion Foundation and Deaf Association of Bangkok, BBDO Bangkok surveyed the hearing impaired in Thailand and found that 100% take out their hearing aid at night. In response, the Foundation created the world’s first hearing aid that not only amplifies sound, but also detects the sounds of danger by turning the hearing device into a vibrating wristband.
Opioid addiction is in the news so much we can become immune to its message. With the National Safety Council, Ketchum and BBDO conceived “Prescribed to Death” to humanize the effects of opioid addiction, etching 22,000 faces of real overdose victims – the average number who die annually from opioids – on replicas of actual pills.
DDB Italy supported IKEA to communicate the brand’s support for International Day Against Violence on Women, in partnership with non-profit Italian Association Telefono. The campaign created a web-based awareness-raising video and an in-store activation, drawing customers attention to violence against women with “walls” of personal audio stories.
Morya worked with the Blind Institute of Bahia to raise visibility of the Institute and funds to maintain and expand services. Through a branding initiative, commissioned song to reach the unsighted, and donations from media, the Institute increased donation revenues, and the campaign created more than 50,000 impressions on Facebook and 16,000 views on YouTube.
A concerted effort was launched in Texas to defeat the discriminatory bathroom bill known at SB6. GSD&M partnered with the ACLU of Texas and Legacy Community Health to launch “I Pee with LGBT.” A video, shared across digital and social platforms, created awareness about the discriminatory nature of SB6 and ultimately contributed to the bill’s defeat.
In an increasingly polarized world where digital media tops face-to-face interaction, Lipton commissioned Medina Turgul DDB to create “It’s time to talk”. Employing a media event, the agency dramatized the issue by closing Lipton’s prime time commercial, broadcast simultaneously across 17 national channels, with five minutes of silent packshot. The event reached 17 million impressions within 15 minutes, and 300 million to date.
Audi asked Verda to develop its holiday season designated driver (DD) campaign. Verda’s video featured the auto-maker’s real-time search for a responsible driver. The hook was that once they found him, “Bob” as he was dubbed, was rewarded with a new Audi on the spot to drive his friends home in. The campaign garnered 600,000+ views, 1,500 shares and 5,000 reactions in two days.
Trafficking of young girls into the sex trade is an issue, even in Canada. Crime Stoppers had DDB Toronto create a campaign to help stop the practice. The campaign generated positive results, including the rescue of a young girl after a citizen saw the campaign, and recognizing the danger, alerted authorities.
Since 2005, Procter & Gamble’s Tide Loads of Hope has donated laundry services to families affected by natural disasters. In 2017, following Hurricanes Maria, Irma and Harvey, Ketchum provided communications outreach and supported the mobile relief team, contributing to distribution of personal supplies, including 1,500+ loads of laundry. The campaign generated 1.2 billion+ media impressions.
To reinforce its brand values and positioning, “We’re Here to Help,” State Farm introduced Neighborhood of Good™, a program to encourage volunteerism. The Marketing Arm hosted monthly Neighborhood of Good™ events in three cities and micro experiences across 28 markets. Within the first month, nearly 16,000 people volunteered approximately 4,000 hours, and a campaign total of 37,000+ acts of volunteerism, the State Farm’s reputation as a nationwide enabler of positive social impact was solidified.
The UN Foundation wanted to encourage change makers to gather to share ideas and inspire solutions in support of the UN Sustainable Development Goals. FleishmanHillard and FleishmanHillard India were engaged to launch a new platform – +SocialGood – in Mumbai. The project included execution of a turnkey event, including logistics, event management, content development, media relations and social media to amplify the collaboration.
HP is hiring and talent is the company’s only criteria. Dedicated to becoming the employer of choice for underrepresented groups seeking careers in the tech industry, #LatinoJobs is the latest addition to HP’s Reinvent Mindsets talent attraction series, a collaboration with the multicultural experts at Alma DDB.
The Fractured Truth campaign was created to literally fracture common misconceptions around osteoporosis, educate women on the facts, and urge them to speak with their doctors about the seriousness of this underestimated condition. The campaign has reached over 3.5 million people, and the message is getting through. Women actively share the content with friends, comment on social media, and talk to their doctors. The #1 message women took away from the campaign was urgency to treat.
XQ Institute and the Entertainment Industry Foundation (EIF) invited the public to rethink the future of American high schools with a special one-hour event, “EIF Presents: XQ Super School Live”. MAL\FOR GOOD developed the integrated tune-in campaign for the early September event, which aired live on all four U.S. networks.
Noa Ubongo, “Sharpen Your Brain” in Swahili, is a free learning channel for youth that offers short video classes focused on workforce readiness and entrepreneurship skills. Created and financed by TBWA\ Khanga Rue, it was launched with three pilot classes in 2016. Since then, it’s had nearly 2 million views, reached more than 3 million people, with 12,400+ hours of viewing time.
Studies show that men interrupt women at an alarming rate in everything from casual conversations to business meetings. To bring awareness, BBDO Canada created an uninterruptable radio ad for GirlTalkHQ.com, during which a woman explains the facts surrounding the issue – where it happens, how it feels, the root causes behind it and what we can do about it – all in one single, uninterrupted sentence.
Education For Employment (EFE) is a network of non-profits in the Middle East & North Africa (MENA), with a mission to create economic opportunities for unemployed youth so that they can create a brighter future for themselves, their families and communities. Impact Proximity revamped EFE’s website and digital communications to drive awareness for the program, engage stakeholders and increase donations.
Children often spend their lunch money to buy anything but healthy food. To help direct the money to its proper use, BBDO Moscow with SberBank, implemented Ladoshki technology that lets children pay for school meals by using their palms on an infrared scanner. The program was piloted in two cities and is now in more than 74 schools across Russia.
University graduates in Spain are known to “lighten” their CV’s in order to get a job for which they are typically over qualified. DDB Spain created a video to reverse the impression that a university degree is not useful and built a social media campaign – #TuTituloSiSirve (Your Degree It Is Useful) – around it, which was shared by thousands.
Siegel+Gale supports the work of Visionpath Education, a social enterprise that helps young people gain the skills they need for a successful future. Visionpath works in partnership with leading employers collaborating on inspiring and engaging programs that help smart 14-18 year olds build their skills, learn about the world of work and connect with organizations they’d love to work for.
The job of encouraging kids to read is never-ending. For more than 10 years, Medina Turgul has supported Isbank’s reading campaign, which gives a free book to kids who have completed their school reports. In 2017, we distributed one million books, bringing the total to 12 million over the course of the campaign.
Discussion of childhood prostitution is taboo in India. FleishmanHillard supported Free a Girl’s “School for Justice” campaign, an education initiative that helped survivors of sex trafficking escape prostitution. Designed to bring this taboo topic into public discussion in Indian society, the award-winning campaign’s integrated approach included collaboration with judicial officials, a high-profile launch event and outreach through social media, media relations and educational events.
77 million adult women in the United States do not have a bachelor’s degree. Marina Maher developed the “It’s My Time” campaign to raise awareness of the first fully online bachelor’s program created just for women by The American Women’s College, part of not-for-profit Bay Path University. Elements included LinkedIn “InMail” and influencer campaigns, and public awareness of the barriers to education.
Few Americans realize the benefits that public housing offers to individuals, as well as communities. Cone Communications developed a campaign and promoted the documentary “Our Journey Home” to emotionally connect consumers to the critical importance of a safe and stable home.
Year Up is a non-profit initiative that matches young people from challenging backgrounds with corporate internships. Criseli Saenz, a former intern who came to Omnicom via the Year Up program, now works as a coordinator on the Diversity & Inclusion team, and manages the ADCOLOR FUTURES program, which provides training, mentorship, and opportunities for young people with lots of potential, but few connections in the industry.
We Are Unlimited launched Unlimited Talent this year to attract diverse high school and college students to advertising careers. On April 6, the agency invited 20 students from Urban Prep Academies to visit and learn about its work. The Chicago-based school has a 100% graduation rate for the young men who attend; and all graduates have been accepted to four-year colleges and universities.
In 2016, the Omnicom People Engagement Network (OPEN) launched OPEN Pride—an employee resource group committed to inclusion and diversity efforts for Omnicom’s LGBT community and its allies. A kickoff event in April 2017 brought together LGBT employees from throughout the Omnicom family to share experiences, make connections and work together for a more inclusive workplace.
Our agencies and networks strive to provide networking and learning opportunities for all employees, helping each individual to grow and advance to their highest potential. For 23 years, Omnicom University has been our company’s flagship program for leadership development. Employing the Harvard Business School case study method, Omnicom University brings together mid- and senior-level executives to discuss examples of Omnicom’s business strategies worldwide to teach leadership and business skills.
BLK MKT Studios—a small, certified minority/woman-owned editing and finishing collective—and Pony Sound—a certified minority-owned audio recording and post-production house, both partnered with GSD&M to create new, diversity-focused content for John Deere. The “Misconceptions” TV spot and “ING Radio” spot helped show John Deere as an affordable choice for a broad spectrum of customers, while ensuring the highest quality product for the client.
How far have we come in out fight for diversity? How much further do we have to go? In Chicago, Bounce and Omnicom Media Group celebrated Black History Month by gathering 150 advertising and media professionals and press to discuss “Recognizing Progress in Diversity.” Speakers included CNN commentator Angela Rye and veteran jounralist Ed Gordon.
Now in its 11th year, ADCOLOR continues to lead the way, championing individuals and companies that go above and beyond to make a difference in the creative and tech industries. A highlight of 2017’s ADCOLOR Awards celebration featured a conversation between rapper/disrupter of culture Snoop Dogg, Ryan Ford, Creative Director of Snoop’s ad agency, Cashmere, and Doug Melville, Chief Diversity Officer, North America, TBWA, and Disruptor Series co-founder.
In 2017, we experienced a groundswell of support, with Omniwomen chapters launching in Germany, United Arab Emirates (UAE), France and Canada and plans in place for another half-dozen chapters by mid-2018, in New York, San Francisco, Los Angeles and other global centers, each focused on expanding networking, career opportunities and skills development.
Through an energetic industrial theatre road show, Dettol teaches 3 to 10 year-olds how hand-washing and good personal hygiene can massively reduce the incidence of infectious disease and illness. The shows are supported by material distributed to over 2,000 Pick n Pay School Club schools, and has resulted in Dettol being 32% more popular than its nearest rival.
With support from BBDO Guatemala, the “Infancia en Extinción” campaign by Plan International aims to raise awareness for the thousands of children who are victims of violence, child labor, malnutrition, teen pregnancy and underage marriage.
This campaign for the maker of Plan B One-Step® sought to reduce unwanted pregnancy by promoting emergency contraception. The campaign educated young women about their planning options via events on college campuses and through social and traditional media.
MAL\FOR GOOD created a website and campaign to promote XQ Super School’s competition inviting solutions to challenges facing youth preparing for college and life. The website encouraged access to open source solutions and a bus tour connected grassroots activists with youth, parents and educators.
OMD Singapore spearheaded a promotional campaign to promote Estée Lauder’s Breast Cancer Awareness program, which included media outreach as well as lighting iconic Singapore buildings in pink to celebrate survivors.
What if the future Queen of Spain, Princess Leonor, dropped out of school? #Leonordejalaescuela, a campaign created by DDB Tandem, asked a question that went viral to focus attention on another Leonor, who, as a Romani child, faced a 60% risk of quitting school.
“Your voice is your power. Use it.” A video produced by Alma DDB shows the struggles of Hispanic students as they balance work, family, academics and extracurricular activities, and encourages them to apply for a McDonald’s scholarship.
ActionAid, an NGO dedicated to children’s survival and education, wanted to raise awareness of its work cost-effectively. To help, DLV BBDO Milan designed the Donate Your Profile social media campaign, inviting people to let ActionAid stories take over their pages. The campaign went viral, creating 79 million media impressions worldwide.
A CARE study found that around 150,000 girls don’t finish high school on time in Peru. Garwich BBDO Peru supports the NGO’s work with public schools, families, communities and girls to help young women finish their studies.
TracyLocke raised $1 million to support the Indwe Learning Center in Illovo, South Africa, a Montessori blended curriculum school for children orphaned by the massive AIDS epidemic in South Africa. The school establishes a model that can be used in other countries.
Over the past five years, Marina Maher Communications has raised money for She’s the First through bake sales, yoga sessions, company-wide jeans days and raffles. In 2016, they funded tuition for 14 girls at the Arlington Academy in Uganda.
Portland Communications worked with Education Above All, an organization that empowers children through education, to develop powerful messaging that positioned the global foundation as a key partner in attaining the UN’s Sustainable Development Goal #4 around education.
Illiterate people are more likely to live in poverty, lack education and miss out on opportunities to participate in society and join the workforce. Flamingo London partnered with Pearson’s Project Literacy to develop a messaging campaign showing how illiteracy contributes to social and economic hardships.
Timed for Super Bowl Sunday 2017, Goodby, Silverstein & Partners worked with Tostitos to create the Party Safe Bag – a limited-edition chip bag that contained a sensor to detect traces of alcohol on a person’s breath. When alcohol was detected, the bag turned red, revealing an Uber code and a “Don’t drink and drive” message.
The OMD Fast Forward Programme, in partnership with Good Jobs, aims to bridge the opportunity gap between companies looking for diverse talent and talented young people from disadvantaged areas. Twenty OMD volunteers pitch in to mentor students in digital communications skills in a 12-month paid internship program.
Cosmetics manufacturer Nivea supports quality time with families by building 40 Nivea Yards, or places where families could spend time together. OMD Macroscope supports them with media that encourages families to build and use public play spaces like Podwórko NIVEA.
PHD India and Omnicom Media Group support Hindustan Unilever’s efforts to improve health and hygiene for one billion people through education on the benefits of hand-washing to prevent diarrhea.
The campaign Mezi svými (Here we belong) shows immigrants talking about the hateful — and friendly — reactions they’ve gotten from native Czechs, celebrating and reaffirming connections between new and old residents of this European country.
People can exchange a bag of food scraps for goods such as coffee beans, muffins and t-shirts, thanks to an initiative by Auckland organic waste collection business, We Compost, with support from Auckland Council and DDB.
In more than 120 countries, women have fewer rights than men, including restrictions on what they can wear. DDB Tandem’s video, developed with the support of Spanish designer David Delfin, highlights discrimination by showing models wearing clothing forbidden to women.
Millions of Pakistanis live in the darkness. BBDO Pakistan created a campaign to promote PepsiCo’s Lighting Up Lives campaign, an initiative that has helped install hundreds of lights in refugee camps and other underprivileged areas across Pakistan.
A 21.6% smoking rate puts South Korea amongst the highest of the OECD countries for smoking. FleishmanHillard designed a Fingerband – or rubber wristband – as the focus of a National Health Promotion Plan that helped reduce teen smoking rates in Korea by 15% for boys and 20% for girls.
Twenty charities, ranging from London’s air ambulance to a nature project in Hackney, got mentoring and training from Portland to make them better communicators through the Team London charity project. Portland was handpicked by the Mayor of London to be the official communications partner for the project.
HDI Youth Marketeers helped Pikitup, the City of Johannesburg’s Waste Management Company, develop the Eco-Rangers program. The campaign includes theatrical roadshows to teach primary school students about taking care of the environment, and has visited over 100 schools performing for more than 35,000 participants.
Over 3,000 volunteers worked on over 100 projects at 80 locations in and around Austin, Texas. Volunteers worked to care for trees, repaint park structures, pick up trash and refurbish trails.
To help Indonesians affected by cataract blindness, a team from TBWA/Group Singapore worked with the John Fawcett Foundation to develop a virtual reality device that simulates cataracts. Artists then created work based on the VR images which were sold to raise funds for the cause.
In Lebanon, speeding is a major cause of accidents. TBWA/RAAD/LEBANON’s Warning Voice campaign promoted an unusual way to get drivers to slow down: a Nissan speed warning that replaced alarm sounds with voices of loved ones.
It can be hard for young adults to acknowledge they are in an abusive relationship when social posts are “liked” at face value. MAL\FOR GOOD created a campaign to raise awareness of abuse, highlighting the warning signs of an unhealthy relationship by showing the real life that happens behind social media posts. The campaign generated 13 million views and 38 million impressions in one month.
Agency 180LA helped Boost Your Voice create a partnership between local governments, voting rights organizations and elected officials to increase voter access in low-income communities.
When AB InBev partnered with Lyft to provide 80,000 free safe rides home as part of a year-long responsible drinking campaign, FleishmanHillard promoted the program with social and traditional media that reached 1.8 million Facebook users and 32 million Twitter users, receiving 3.9 thousand mentions in conversations.
COVERGIRL emerged as a champion of inclusivity by announcing the first-ever male face of the brand: James Charles, a boundary-breaking young social media star and aspiring makeup artist. The shift put COVERGIRL at the forefront of a cultural shift toward equal opportunity of self-expression for all genders.
Cone hosted branded events to promote KOMBIT: The Cooperative to the CSR influencer community, resulting in over 173.4 million impressions. The documentary campaign introduced media, influencers and consumers to Timberland’s agroforestry model.
Critical Mass launched a responsive website for Hope North, a nonprofit that provides education and healing for children affected by Uganda’s civil war. The website highlights how music, art, literature and dance inspire Hope North students to become future leaders.
This pro bono campaign by Goodby Silverstein & Partners raised awareness around sexual assault and rape on college campuses by creating mock acceptance letters from colleges that included details about actual assaults students should plan on being subjected to.
Imagine walking into a grocery store where every item is five times more expensive than it usually is. Goodby, Silverstein & Partners used this simple concept to raise awareness of the 800,000 people in San Francisco who live on the poverty line, earning about a fifth of the median income.
Sancho BBDO created the Colores Piel campaign for Fundacion Pies Descalzos, the Colombian non-governmental organization founded by international pop star Shakira. The campaign promotes respect for racial diversity and teaches children to stand up against discrimination.
Refugees often leave everything behind but their house key. Caritas’ Keys of Hope campaign matched ten human stories recorded in Caritas refugee camps to ten keys, giving anonymous refugees a voice that the mainstream media denied them.
A powerful ad about the dangers of distracted driving makes the case that “you’re never alone when you’re driving, even when you’re alone in your car.” The ad supported AT&T’s It Can Wait campaign to reduce texting while driving; reducing accidents and saving lives.
Ariel’s #ShareTheLoad campaign exposed how the burden of housework is focused solely on women and is passed down over generations in India. The campaign inspired over two million men to share the load of laundry, and Sheryl Sandberg, COO of Facebook, said this campaign contained “one of the most powerful videos I have ever seen.”
To celebrate International Day of the Blind, Sberbank created a unique exhibition of tactile pictures, allowing both visually-impaired and seeing people to experience art through touch. BBDO Moscow developed a communications campaign for the exhibit that drew in more than 130,000 people.
A bullet hole in a window of Off the Street Club, a West Garfield Park refuge for kids and teenagers, was a shocking reminder of the 93 murders of young Chicagoans last year. But, it also became a symbol of hope in an Energy BBDO campaign that drew more than two million donations.