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Young voters face pressing issues, such as climate change, clean energy and job insecurity. To encourage Generation Z to vote in the 2018 U.S. midterm election, Climate Reality engaged MAL \ FOR GOOD to create a computer animated penguin named Earth, a congressional candidate running on an environmental platform. The campaign garnered nearly 2 million social media impressions, approximately 14,000 website visits and almost 1,000 voter registrations.
Hong Kong is the most light-polluted place in the world – so polluted that some people have never seen the stars. Green Sense, an environmental group, commissioned DDB Group Hong Kong to bring the stars back to the city. For one night, a troop of commissioned dancers turned polluting light displays across several busy locations into starry night skies, grabbing the attention of several thousand passers-by and generating more than 3,500 social posts in just 48 hours.
In September 2018, politicians, business leaders and climate advocates from around the world attended the Global Climate Action Summit. FleishmanHillard supported a coalition of 12+ organizations to communicate the negative impact of climate change on oceans and seek out solutions. The agency led communications around the Summit events and press conference. The impact was immediate, generating more than 3,000 tweets related to the ocean-climate conversation and media placements in local and global outlets.
FleishmanHillard partnered with the UN’s HeForShe movement to devise the More Powerful Together campaign. The project shut down half the lights in 20+ iconic buildings to create a visual metaphor of the power lost without the inclusion of women. Aiming to motivate men to join millions of existing allies in advocating for women, the campaign resulted in 30,000 commitments of support, a 500% spike in website traffic, 560 million media impressions and endorsements by governments in several U.S. states.
Corruption presents itself, not only in the political spheres, but also in the daily lives of Mexican citizens. Working in support of Méxxico Libre de Corrupcion, TERAN’s campaign takes action through TV ads, radio spots, in-theatre ads and digital media to end the corruption afflicting the country. The campaign reached more than 8 million people and built a network of citizens committed to saying no to corruption.
Across Omnicom networks and agencies, we are committed to bringing the most creative and technically savvy contractors to our client work. In 2018, TBWA launched One Sandbox, a curated, web-based directory of 250-plus women-owned, multicultural and LGBTQ+ suppliers, and GSD&M exceeded its agency-wide diversity goals, achieving more than 12% spend on minority-owned and women-owned vendors.
Rabin Martin worked with Shire (now Takeda) to develop the Global Commission to End the Diagnostic Odyssey for Children with a Rare Disease. Co-chaired by Takeda, Microsoft, and EURORDIS, this multidisciplinary group of experts is working to harness the power of technology to accelerate rare disease diagnosis. The Commission published its Year One Report in February 2019 to inspire concerted action to improve the lives of the 300+ million people who suffer from a rare disease.
Recognizing the incredible accomplishments of Paralympic athletes were going unseen, the Canadian Paralympic Committee with BBDO Toronto created their own social media broadcast network made entirely of fans. Live event feeds were automatically posted to fans’ social streams resulting in an 11,000% increase in viewership and making the 2018 Paralympic Games the most watched in Canadian history.
Many lower-income neighborhoods are “deserts” for heart-healthy food, which can put residents at risk for heart-related illnesses. Using Instagram, CDM NY created an awareness campaign for the American Heart Association, highlighting food access issues and educating residents on ways to make healthier choices.
Through music, poetry and prose, performers at the Black Rep theatre, the largest African-American theatre company in the United States, communicate the passion and pain of being black in America. For the company’s 42nd season, Rodgers Townsend created a collection of attention-grabbing posters that were as supercharged as the performances they promoted, featuring metallic, neon and Pantone inks along with provocative language.
Society puts incredible pressure on girls to conform to unattainable (and artificial) standards of beauty. To stop the counting of selfie likes and start building self-worth, the Integer Group partnered with Girls Inc. of Metro Denver to publish Pretty, a picture book that uses a small twist in language to make a big shift in mindsets. It redefines what pretty means, going beyond appearance to teach girls that being pretty strong, pretty kind and pretty smart are pretty important, too.
Email scams are a nuisance and a danger to innocent people. DDB NZ, working with Netsafe, devised a campaign to artfully turn the table on scammers. Using artificial intelligence, the Re:Scam bot determines if email content is likely a scam and, if it is, imitates victims to engage the scammer in a never-ending trail of questions and conversation. The campaign garnered 279 million media impressions, sent 1 million emails to scammers, and wasted over five years of scammers’ time.
In India, drinking and driving is responsible for most fatal road accidents in metro areas. McDowell’s No. 1 Soda commissioned DDB Mudra Group to create a campaign designed to shift attention away from the driver and urge friends to pledge against drunk driving. As part of the campaign, McDowell partnered with DriveU, a hire-a-driver app, to provide a practical solution that lets friends call for a car driver after a night out.
Gender equality in West Java means providing all people with the opportunity to discover life’s possibilities. BBDO Indonesia, working with P&G and Save the Children, created a campaign aimed at educating secondary school students against the danger of domestic violence and underage marriage and encouraging them to embrace their full potential before embarking into domestic life.
Gracie is an artificially intelligent online presence created by BBDO Atlanta for Street Grace, a faith-based organization. Gracie is designed to impersonate minors selling sex with the aim of intercepting predators. Should a predator solicit underage sex from Gracie, “she” sends them a warning and directs them to resources to find help, while also relaying their information to law enforcement.
Every day millions of computers are inactive for hours. Tracylocke Brasil designed the Mining Screensaver, a simple solution to put those idle computers to work and help raise funds for Change.org. Once installed, idle computers are programmed to mine for cryptocurrencies during downtime, and the fees generated by processing transactions are automatically donated to Change.org to help fund its social change programs.
Awareness is a critical step in supporting the quest to cure cancer. Stand Up to Cancer (SU2C) provides essential funding to top cancer researchers at more than 140 institutions. OMD continues to partner with SU2C, leveraging its relationships across the media landscape to feature celebrity ambassadors and create awareness. Its work on SU2C’s telecasts, including the 10th anniversary in 2018, generated more than 4 billion impressions that will continue to drive cancer fundraising.
In 2017, the New York City Police Foundation and Omnicom agencies partnered to promote “Build the Block,” a neighborhood police initiative designed to facilitate communication between the officers and residents and create accountability, respect and productive relationships. OMD produced a media campaign that continued into 2018 to publicize the program through TV, radio and social media, bringing more than $2 million in added value.
Ad Council partnered with OMD to address the dangers of buzzed driving, focusing on millennial males in their own vernacular using familiar micro-social moments. OMD provided creative insight and donated media on YouTube and Facebook to make the campaign a viral success. One of the campaign videos even made #7 on AdAge’s list of top viral videos. The campaign continued through 2018 with new creative launching for the holiday season.
Mental load is the invisible burden created by the constant mental effort of being responsible for logistics and decision-making at home, a burden disproportionately carried by women. To address this situation, P&G collaborated with Proximity Madrid to develop the #descargamental (#MentalDownload) project. The aim of the project is to create awareness of the imbalance between men’s and women’s responsibility for household tasks, and to create spaces for fraternity and empathy between couples.
Children’s Brain Tumor Project is a research program aimed solely at rare and inoperable brain tumors that strike children. DDB Health created a poignant commercial to raise awareness of the fact that every day, seven children are lost due to brain tumors. Focused on a child in danger of drowning and the inaction of bystanders, it asks the question, “If a child was in danger, you’d do something. Wouldn’t you?”
Our hearing is as unique as our fingerprint. Cochlear’s Hearprint is an online application that calibrates online video and music to the listener’s unique hearing ability, providing them with an improved audio experience. CHE Proximity supported this project through a visceral and captivating launch film and media campaign.
GRACosway works with the Ovarian Cancer Australia to raise awareness of the signs and symptoms of ovarian cancer, provide strategic counsel on OCA’s engagement with government stakeholders, and highlight the importance of increased funding for ovarian cancer research. In 2018, these efforts helped OCA secured $2.9 million in federal government funding.
Porter Novelli worked with Clemenger BBDO and Hall & Partners to create Deadly Questions, a campaign and “safe space” to help Victorians learn more about local Aboriginal cultures and Treaty. Porter Novelli campaign launch secured widespread support in an extremely challenging media and stakeholder environment, successfully setting the agenda for the historic first Treaty bill to pass State Parliament in June 2018.
The Integer Group, in support of Volunteers of America Colorado Branch, met with, interviewed and photographed several of the men, women, families and veterans who have received assistance from VOA Colorado. Through their emotive images and stories, the storytellers communicated to the broader public a more personal look at how generous donations benefit actual people.
In a society dominated by idealized body images, women don’t feel comfortable with their own breasts and that can prevent them from getting preventative ultrasound breast exams. Aiming to free women of their shame and encourage them to get regular check-ups, DDB Warsaw collaborated with Avon to get people talking about a new “beauty” product. Marketed for breast care and health and customized to suit 15 different types and shapes of breasts, the new product was, in reality, just an ordinary ultrasound gel. The magazine and social media campaign reached more than 25 million.
The Dream Foundation serves terminally ill adults and their families by providing end-of-life dreams that offer inspiration, comfort and closure. Harrison and Star built a custom iPad app that allows attendees at the Dream Foundation’s charity event to swipe through different “dreams” to find a story that touches their heart and then donate to that dream in a secure and seamless experience.
The Johnsonville Big Taste Grill tours the United States, serving up Johnsonville products at sponsored events and raising money for charity. In 2018, the tour raised $99,610 for 28 different charitable organizations. The grill also visited areas affected by natural disasters, supplying 9,000 hot meals to victims, first responders and volunteers in communities affected by the devastating wildfires in California and by Hurricane Florence in the Carolinas. GMR staffed the Big Taste Grill’s traveling road crew, worked with regional Johnsonville reps to identify event locations, recruited local volunteer groups, conducted media outreach, generated social media content, and of course, designed and created the grill itself!
For patients with brain and spine injuries, communication is a challenge. To help overcome their struggle to speak, TBWA\ India conceptualized a simple, accessible and affordable solution: an eye language that everyone can learn free of charge. Developed for the Asha Ek Hope Foundation and Neurogen Brain & Spine Institute, the eye language is catalyzing people around the world who seek independence from the limits of paralysis.
The NSPCC, a charity fighting to end child abuse, wanted to show young people that they weren’t alone when it came to discrimination and racial bullying. Teaming up with Sky Cinema, OMD UK created a campaign to build deep engagement with potential donors by sponsoring the Christmas lights displays in 11 major UK cities. By spreading its positive messaging across the country through press, radio, cinema, out-of-home advertising and social media, the campaign reached over 35 million people and raised what was forecasted to be over £1,000,000.
BBDO China worked with the Shanghai Civil Affairs Bureau to create The Unbalanced Scale, a campaign to expand awareness of the United Nation’s Sustainable Development Goals. Focusing on the UN SDG 2: Zero Hunger, the interactive campaign invited people attending Shanghai’s Charity Carnival to stand on a scale that equated their body weight to an equivalent number of starving children. Participants then received a QR to connect to UNICEF’s donation website.
After Hurricane Maria, Puerto Rico suffered a water crisis. With a million people without running water and no access to bottled water or energy for boiling, bleach became a viable solution to make water safe. DDB Puerto Rico teamed up with Clorox to devise a dropper – inspired by the Coqui frog, Puerto Rico’s national icon – that dispensed the exact amount of bleach needed to make one liter of water safe. The dropper reached thousands of families and provided up to 4 million liters of safe water monthly.
Africa (Brazil) with its client, espnW, raised awareness of women’s pay inequality in sports by putting evidence of the salary gaps on game balls. It then sent the balls to 50 influencers who had relevance and audience to amplify the campaign. Developed in partnership with Netshoes and Change the Game, the Africa Inequality campaign reached 15.3 million people and garnered 7.5 million interactions on social media.
MMC spearheaded a campaign to generate awareness and excitement surrounding the launch and delivery of My Special Aflac Duck, an innovative social robot that uses interactive technology to help children cope with cancer. In 2018, Aflac took its 23-year, $127 million commitment to pediatric cancer to the next level, aiming to provide a My Special Aflac Duck to every child newly diagnosed with cancer in America, ages 3-13, free of charge via participating hospitals.
New Zealand has one of the world’s highest rates of bowel cancer, yet the awareness remains low. To build awareness, TBWA\Auckland worked with producers of New Zealand’s most popular soap opera, Shortland Street, who agreed to script a much-loved character with a diagnosis of bowel cancer. With Shortland Street’s generous access to this unprecedented platform, TBWA\Auckland encouraged New Zealanders to talk about and recognize symptoms early on and increase awareness to help save lives.
Two million people are living with sight loss in the UK, yet less than 2% of medical research funding is directed at preventative eye diseases. To drive vision and eye care higher up on the public health agenda, Porter Novelli followed Julian Jackson, who is blind, on his 1,000-mile fundraising walk from Land’s End to John O’Groats. The campaign made front-page news and received broadcast and gold-tier media coverage promoting Julian’s cause, which helped him raise £45,000 to support sight.
Multiple sclerosis (MS) is the most common neurological disease among Irish young adults, yet access to new medicine is limited. To encourage awareness, FleishmanHillard helped create a pop-up café that simulated real-life MS symptoms for unsuspecting patrons and caught their reactions on camera. More than 2,000 people visited the café, and the campaign reached more than 13 million. Additionally, 12 parliamentary questions on improving access to MS treatment reached the floor in just one month, putting access to treatment back on the public and political agenda.
As a men’s grooming brand, Harry’s wanted to expand the traditional definition of masculinity. Through the short film, “A Man Like You”, the campaign, created by GSD&M, challenged gender stereotypes by shifting the conversation around what it means to be a man today. Harry’s believes in building awareness, having a stake in the cause, being an ally and fostering the conversation. As a result of meaningful conversations generated by the work, Harry’s earned two Cannes Lions: Bronze in Film and Bronze in the Glass Lion for Change.
Ronald McDonald House Family Rooms offer a “home away from home” for families whose children are being treated in nearby hospitals. OMD supports Ronald McDonald House Charities’ national campaign in Italy with several annual communication initiatives to raise funds. These include charity golf tournaments and go-kart races as well as the 50-year Big Mac celebration event in September 2018 and the McHappy Days promotion in November 2018, when some or all of the purchase price of McDonald’s products were donated to RMHC.
In response to an increasing number of calls from youth to its hotline, Samaritans of Singapore (SOS) reached out to them through Instagram during Suicide Prevention Awareness Week in September 2018. As part of the #ThroughTheNight campaign, created in association with TBWA\Singapore, Singaporeans were invited to contribute messages of support on Instagram, and musicians, artists and youth influencers helped engage the public on the issue of suicide by hosting live midnight-to-3 a.m. sessions on their social channels
With 2018 chapter launches in Australia (Sydney and Melbourne) and the United States (St. Louis and Chicago), OPEN Pride continues to expand its global representation. OPEN Pride UK named, branded and launched Openly, the first global LGBTQ+ news platform, through a pro bono partnership with the Thomson Reuters Foundation. It then teamed up with Free & Equal United Nations for LGBTQ+ Equality for September launch events in New York and London.
Now in 12th year, ADCOLOR continues to lead the way, championing individuals and companies that go above and beyond to make a difference in the creative and tech industries. Highlights from the 2018 conference includes the “Moment of Truth”-themed sessions featuring leading women in Hollywood, journalism and advertising, and trailblazers in inclusive storytelling, definers of trends and curators in cool.
For 25 years, Omnicom University has led the way, providing advanced education for current and future leaders using real world case studies developed from the wealth and breadth of experiences at Omnicom agencies. To date, more than 5,000 students have completed programs at Omnicom University.
In early 2019, Omnicom Group continued in our efforts to achieve equitable workplaces everywhere. We partnered with leading multinational companies in collaboration with the World Economic Forum, to launch the Partnership for Global LGBTQ+ Equality. Also at Davos, we were proud to partner on the announcement of The Valuable 500.
21% of U.S. “Officials and Managers” are multicultural, an increase of 24% from five years ago with improvement among each of the Equal Employment Opportunity Commission’s Hispanic/Latino, Black/African American and Asian designations.
The U.S. “Professional” talent base is 26% multicultural, an increase of 13% from five years ago with improvement among all but one of the Equal Employment Opportunity Commission’s Hispanic/Latino, Black/African American and Asian designations.
Women make up 56% of U.S. “Officials and Managers”.
Of the approximately 22,000 U.S. employees who are “Professionals” and “Officials and Managers,” 24% are multicultural, 57% are women, and 33% are white men.
Of the 11 current members of Omnicom’s Board of Directors, six are women and four are African American.
OMG MENA volunteer teams supported rural villages in India and The Philippines, building water filtration towers to provide access to clean running water. The teams also educated children on basic hygiene, volunteered at community projects and provided the communities with school and hygiene supplies.
RAPP volunteers fundraise on an almost monthly basis to support Shelter, a nonprofit that aims to end homelessness and housing inequality in the UK through donation drives for clothing, hygiene items and food for local shelters, as well as initiatives to ensure neighborhood caterers and restaurants divert their food waste to good causes.
Rabin Martin employees serve on the Young Professionals Board of Amref Health Africa, the largest Africa-based healthcare nonprofit, and raise funds for the ongoing work to stop the practice of female genital mutilation and child marriage. For 50 years, Amref Health Africa has helped improve the health of thousands of people across 35 countries in sub-Saharan Africa, partnering with local communities and the private sector to scale their programs and realize sustainable change.
Entrée Health Princeton with partner Link9 provided pro bono work for the ZanaArica Foundation launch on International Woman’s Day 2019. Zana Africa supports adolescent girls in Kenya with sanitary pads and health education, both scarce in their communities. The creative team developed a campaign for use on billboards throughout the United States, including eight billboards in Times Square on launch day, with a companion Instagram and Facebook ad campaign that ran for the week surrounding it.
Marina Maher Communications with RXMOSAIC sponsored the primary school education of 14 girls through She’s the First, a nonprofit that supports girls who will be the first in their families to graduate high school. The 40-strong volunteer team has raised $30,000 over seven years through a variety of events including #CheeseTheFirst, celebrating the International Day of the Girl with cheese and wine from local women-run wineries and female cheesemakers, and a Day of the Girl event featuring conversations between actress and advocate Monique Coleman and She’s the First scholar Ellie Kaaya.
It can be hard for young adults to acknowledge they are in an abusive relationship when social posts are “liked” at face value. MAL\FOR GOOD created a campaign to raise awareness of abuse, highlighting the warning signs of an unhealthy relationship by showing the real life that happens behind social media posts. The campaign generated 13 million views and 38 million impressions in one month.
XQ Institute and the Entertainment Industry Foundation (EIF) invited the public to rethink the future of American high schools with a special one-hour event, “EIF Presents: XQ Super School Live”. MAL\FOR GOOD developed the integrated tune-in campaign for the early September event, which aired live on all four U.S. networks.
In an increasingly polarized world where digital media tops face-to-face interaction, Lipton commissioned Medina Turgul DDB to create “It’s time to talk”. Employing a media event, the agency dramatized the issue by closing Lipton’s prime time commercial, broadcast simultaneously across 17 national channels, with five minutes of silent packshot. The event reached 17 million impressions within 15 minutes, and 300 million to date.
Noa Ubongo, “Sharpen Your Brain” in Swahili, is a free learning channel for youth that offers short video classes focused on workforce readiness and entrepreneurship skills. Created and financed by TBWA\ Khanga Rue, it was launched with three pilot classes in 2016. Since then, it’s had nearly 2 million views, reached more than 3 million people, with 12,400+ hours of viewing time.
Studies show that men interrupt women at an alarming rate in everything from casual conversations to business meetings. To bring awareness, BBDO Canada created an uninterruptable radio ad for GirlTalkHQ.com, during which a woman explains the facts surrounding the issue – where it happens, how it feels, the root causes behind it and what we can do about it – all in one single, uninterrupted sentence.
Education For Employment (EFE) is a network of non-profits in the Middle East & North Africa (MENA), with a mission to create economic opportunities for unemployed youth so that they can create a brighter future for themselves, their families and communities. Impact Proximity revamped EFE’s website and digital communications to drive awareness for the program, engage stakeholders and increase donations.
Children often spend their lunch money to buy anything but healthy food. To help direct the money to its proper use, BBDO Moscow with SberBank, implemented Ladoshki technology that lets children pay for school meals by using their palms on an infrared scanner. The program was piloted in two cities and is now in more than 74 schools across Russia.
Refugees often leave everything behind but their house key. Caritas’ Keys of Hope campaign matched ten human stories recorded in Caritas refugee camps to ten keys, giving anonymous refugees a voice that the mainstream media denied them.
Over the past five years, Marina Maher Communications has raised money for She’s the First through bake sales, yoga sessions, company-wide jeans days and raffles. In 2016, they funded tuition for 14 girls at the Arlington Academy in Uganda.
Year Up is a non-profit initiative that matches young people from challenging backgrounds with corporate internships. Criseli Saenz, a former intern who came to Omnicom via the Year Up program, now works as a coordinator on the Diversity & Inclusion team, and manages the ADCOLOR FUTURES program, which provides training, mentorship, and opportunities for young people with lots of potential, but few connections in the industry.
Agency 180LA helped Boost Your Voice create a partnership between local governments, voting rights organizations and elected officials to increase voter access in low-income communities.
This pro bono campaign by Goodby Silverstein & Partners raised awareness around sexual assault and rape on college campuses by creating mock acceptance letters from colleges that included details about actual assaults students should plan on being subjected to.
With support from BBDO Guatemala, the “Infancia en Extinción” campaign by Plan International aims to raise awareness for the thousands of children who are victims of violence, child labor, malnutrition, teen pregnancy and underage marriage.
What if the future Queen of Spain, Princess Leonor, dropped out of school? #Leonordejalaescuela, a campaign created by DDB Tandem, asked a question that went viral to focus attention on another Leonor, who, as a Romani child, faced a 60% risk of quitting school.
We Are Unlimited launched Unlimited Talent this year to attract diverse high school and college students to advertising careers. On April 6, the agency invited 20 students from Urban Prep Academies to visit and learn about its work. The Chicago-based school has a 100% graduation rate for the young men who attend; and all graduates have been accepted to four-year colleges and universities.
Cosmetics manufacturer Nivea supports quality time with families by building 40 Nivea Yards, or places where families could spend time together. OMD Macroscope supports them with media that encourages families to build and use public play spaces like Podwórko NIVEA.
OMD Singapore spearheaded a promotional campaign to promote Estée Lauder’s Breast Cancer Awareness program, which included media outreach as well as lighting iconic Singapore buildings in pink to celebrate survivors.
A 21.6% smoking rate puts South Korea amongst the highest of the OECD countries for smoking. FleishmanHillard designed a Fingerband – or rubber wristband – as the focus of a National Health Promotion Plan that helped reduce teen smoking rates in Korea by 15% for boys and 20% for girls.
To help Indonesians affected by cataract blindness, a team from TBWA/Group Singapore worked with the John Fawcett Foundation to develop a virtual reality device that simulates cataracts. Artists then created work based on the VR images which were sold to raise funds for the cause.
When AB InBev partnered with Lyft to provide 80,000 free safe rides home as part of a year-long responsible drinking campaign, FleishmanHillard promoted the program with social and traditional media that reached 1.8 million Facebook users and 32 million Twitter users, receiving 3.9 thousand mentions in conversations.
Sancho BBDO created the Colores Piel campaign for Fundacion Pies Descalzos, the Colombian non-governmental organization founded by international pop star Shakira. The campaign promotes respect for racial diversity and teaches children to stand up against discrimination.
A powerful ad about the dangers of distracted driving makes the case that “you’re never alone when you’re driving, even when you’re alone in your car.” The ad supported AT&T’s It Can Wait campaign to reduce texting while driving; reducing accidents and saving lives.
Millions of Pakistanis live in the darkness. BBDO Pakistan created a campaign to promote PepsiCo’s Lighting Up Lives campaign, an initiative that has helped install hundreds of lights in refugee camps and other underprivileged areas across Pakistan.
Few Americans realize the benefits that public housing offers to individuals, as well as communities. Cone Communications developed a campaign and promoted the documentary “Our Journey Home” to emotionally connect consumers to the critical importance of a safe and stable home.
How far have we come in out fight for diversity? How much further do we have to go? In Chicago, Bounce and Omnicom Media Group celebrated Black History Month by gathering 150 advertising and media professionals and press to discuss “Recognizing Progress in Diversity.” Speakers included CNN commentator Angela Rye and veteran jounralist Ed Gordon.
Illiterate people are more likely to live in poverty, lack education and miss out on opportunities to participate in society and join the workforce. Flamingo London partnered with Pearson’s Project Literacy to develop a messaging campaign showing how illiteracy contributes to social and economic hardships.
Our agencies and networks strive to provide networking and learning opportunities for all employees, helping each individual to grow and advance to their highest potential. For 23 years, Omnicom University has been our company’s flagship program for leadership development. Employing the Harvard Business School case study method, Omnicom University brings together mid- and senior-level executives to discuss examples of Omnicom’s business strategies worldwide to teach leadership and business skills.
BLK MKT Studios—a small, certified minority/woman-owned editing and finishing collective—and Pony Sound—a certified minority-owned audio recording and post-production house, both partnered with GSD&M to create new, diversity-focused content for John Deere. The “Misconceptions” TV spot and “ING Radio” spot helped show John Deere as an affordable choice for a broad spectrum of customers, while ensuring the highest quality product for the client.
Timed for Super Bowl Sunday 2017, Goodby, Silverstein & Partners worked with Tostitos to create the Party Safe Bag – a limited-edition chip bag that contained a sensor to detect traces of alcohol on a person’s breath. When alcohol was detected, the bag turned red, revealing an Uber code and a “Don’t drink and drive” message.
Portland Communications worked with Education Above All, an organization that empowers children through education, to develop powerful messaging that positioned the global foundation as a key partner in attaining the UN’s Sustainable Development Goal #4 around education.
TracyLocke raised $1 million to support the Indwe Learning Center in Illovo, South Africa, a Montessori blended curriculum school for children orphaned by the massive AIDS epidemic in South Africa. The school establishes a model that can be used in other countries.
A CARE study found that around 150,000 girls don’t finish high school on time in Peru. Garwich BBDO Peru supports the NGO’s work with public schools, families, communities and girls to help young women finish their studies.
ActionAid, an NGO dedicated to children’s survival and education, wanted to raise awareness of its work cost-effectively. To help, DLV BBDO Milan designed the Donate Your Profile social media campaign, inviting people to let ActionAid stories take over their pages. The campaign went viral, creating 79 million media impressions worldwide.
“Your voice is your power. Use it.” A video produced by Alma DDB shows the struggles of Hispanic students as they balance work, family, academics and extracurricular activities, and encourages them to apply for a McDonald’s scholarship.
MAL\FOR GOOD created a website and campaign to promote XQ Super School’s competition inviting solutions to challenges facing youth preparing for college and life. The website encouraged access to open source solutions and a bus tour connected grassroots activists with youth, parents and educators.
This campaign for the maker of Plan B One-Step® sought to reduce unwanted pregnancy by promoting emergency contraception. The campaign educated young women about their planning options via events on college campuses and through social and traditional media.
Through an energetic industrial theatre road show, Dettol teaches 3 to 10 year-olds how hand-washing and good personal hygiene can massively reduce the incidence of infectious disease and illness. The shows are supported by material distributed to over 2,000 Pick n Pay School Club schools, and has resulted in Dettol being 32% more popular than its nearest rival.
The OMD Fast Forward Programme, in partnership with Good Jobs, aims to bridge the opportunity gap between companies looking for diverse talent and talented young people from disadvantaged areas. Twenty OMD volunteers pitch in to mentor students in digital communications skills in a 12-month paid internship program.
To celebrate International Day of the Blind, Sberbank created a unique exhibition of tactile pictures, allowing both visually-impaired and seeing people to experience art through touch. BBDO Moscow developed a communications campaign for the exhibit that drew in more than 130,000 people.
The campaign Mezi svými (Here we belong) shows immigrants talking about the hateful — and friendly — reactions they’ve gotten from native Czechs, celebrating and reaffirming connections between new and old residents of this European country.
People can exchange a bag of food scraps for goods such as coffee beans, muffins and t-shirts, thanks to an initiative by Auckland organic waste collection business, We Compost, with support from Auckland Council and DDB.
In more than 120 countries, women have fewer rights than men, including restrictions on what they can wear. DDB Tandem’s video, developed with the support of Spanish designer David Delfin, highlights discrimination by showing models wearing clothing forbidden to women.
Twenty charities, ranging from London’s air ambulance to a nature project in Hackney, got mentoring and training from Portland to make them better communicators through the Team London charity project. Portland was handpicked by the Mayor of London to be the official communications partner for the project.
HDI Youth Marketeers helped Pikitup, the City of Johannesburg’s Waste Management Company, develop the Eco-Rangers program. The campaign includes theatrical roadshows to teach primary school students about taking care of the environment, and has visited over 100 schools performing for more than 35,000 participants.
Over 3,000 volunteers worked on over 100 projects at 80 locations in and around Austin, Texas. Volunteers worked to care for trees, repaint park structures, pick up trash and refurbish trails.
In Lebanon, speeding is a major cause of accidents. TBWA/RAAD/LEBANON’s Warning Voice campaign promoted an unusual way to get drivers to slow down: a Nissan speed warning that replaced alarm sounds with voices of loved ones.
COVERGIRL emerged as a champion of inclusivity by announcing the first-ever male face of the brand: James Charles, a boundary-breaking young social media star and aspiring makeup artist. The shift put COVERGIRL at the forefront of a cultural shift toward equal opportunity of self-expression for all genders.
Critical Mass launched a responsive website for Hope North, a nonprofit that provides education and healing for children affected by Uganda’s civil war. The website highlights how music, art, literature and dance inspire Hope North students to become future leaders.
Cone hosted branded events to promote KOMBIT: The Cooperative to the CSR influencer community, resulting in over 173.4 million impressions. The documentary campaign introduced media, influencers and consumers to Timberland’s agroforestry model.
Imagine walking into a grocery store where every item is five times more expensive than it usually is. Goodby, Silverstein & Partners used this simple concept to raise awareness of the 800,000 people in San Francisco who live on the poverty line, earning about a fifth of the median income.
Ariel’s #ShareTheLoad campaign exposed how the burden of housework is focused solely on women and is passed down over generations in India. The campaign inspired over two million men to share the load of laundry, and Sheryl Sandberg, COO of Facebook, said this campaign contained “one of the most powerful videos I have ever seen.”
A bullet hole in a window of Off the Street Club, a West Garfield Park refuge for kids and teenagers, was a shocking reminder of the 93 murders of young Chicagoans last year. But, it also became a symbol of hope in an Energy BBDO campaign that drew more than two million donations.