Partners in Change
Our mutually beneficial collaborations create innovative and effective campaigns to address and support our clients’ DE&I goals, programs and initiatives.
the Inclusion from the Start framework to embed DE&I principles early on into client engagements
a client DE&I Communications Program
global, specialized DE&I client counselors to advise clients on DE&I strategy
our first OPEN DE&I Client Summit
Client Engagement in Action
A Principled FrameworkGlobal
Centering and Embedding DE&I
In an increasingly diverse and multicultural world, companies that fail to fully embrace inclusion risk alienating key stakeholders and losing a strategic business advantage. In 2021, we launched several new initiatives to help our clients keep DE&I grounded in everything they do to help meet the changing needs of modern consumers.
Omnicom’s Inclusion from the Start framework embeds DE&I principles early on into client engagement at every Omnicom agency worldwide, aiming to elevate the right voices, provoke new thinking and challenge the status quo.
We established a client DE&I Communications Program to regularly update clients on our DE&I initiatives and accomplishments. This included creating a library of OPEN 2.0 resources and reports for clients detailing our progress against our DE&I goals. We also standardized how we share diversity data with clients for new business opportunities.
We announced our DE&I Guiding Principles, our declaration of how we apply DE&I every day.
We also identified global, specialized DE&I client counselors to advise clients on DE&I strategy across all five major agency networks – Omnicom Media Group, DDB Worldwide, DAS Group of Agencies, TBWA and BBDO. This DE&I Council offers timely perspective and relevant approaches to apply DE&I to current client work.