Omnicom has a long-standing commitment to serve the areas where we live and work. We use our expertise and passion to strengthen our communities and contribute to the greater good. Through industry initiatives, employee volunteerism and client and pro bono campaigns, our work is making an impact worldwide.
Making a World of a Difference
Omnicom agencies around the globe have a history of volunteering in, and engaging with, their local communities.
Instagram users reached through #TheGirlEffect campaign, launched on the International Day of the Girl to reinforce the notion that “a girl’s place is anywhere she wants.”
Students and families supported through OMD New Zealand and KidsCan’s $19-for-COVID-19 campaign to supply and deliver food for kids who longer had access to meals when school transitioned to
Kilograms of waste collected by OMG MENA employees from the mangroves of Abu Dhabi.
Our Agencies in Action
Unmute Your Voice Alma DDB
Inspiring Civic Engagement
Talking without voting is like speaking on mute – useless. Alma DDB teamed up with Pepsi to launch the Unmute Your Voice campaign, inspiring Latinx youth to make their voices heard by registering to vote in the 2020 U.S. election. The initiative kicked off at the MTV Video Music Awards and leveraged influential voices to create engaging virtual concerts, accessible only to users who registered to vote. The efforts proved effective: 91% of those exposed to the campaign reported a likelihood to register to vote.
More Case Studies
Eradicating child trafficking and exploitation
BBDO Atlanta teamed up with Street Grace, a nonprofit dedicated to eradicating child trafficking and exploitation, to launch an informative TikTok account. #HelpLocker targets Gen Z teenagers with videos that share bite-sized facts and advice on how to stay safe from online dangers. The videos and graphics convey important information and drives to HelpLocker.org, where additional resources and answers to frequently asked questions can be found. #HelpLocker has amassed over 152,000 followers, 18 million views and 3 million likes.
Giving thanks to healthcare workers
Omnicom Health Group
At the height of the pandemic, Omnicom Health Group rallied OMD, IMS, TMA, MMC and BBDO agencies to inspire support for hard-hit American healthcare workers. #UniteInGratitude asked the public to unite in thanks for all healthcare workers under a reimagined American flag made with surgical masks as stars and hospital colors as stripes. The campaign received national media coverage and television spots that reflected the diverse reality and remarkable, heroic service of healthcare workers who served during the pandemic. The effort raised not only spirits, but $25,000 for health workers through the CDC Foundation’s Coronavirus Emergency Response Fund.
Removing the shame of menstruation
In Kazakhstan, menstruation is perceived as unclean and embarrassing. Called “etekkir,” its literal translation is “dirty.” BBDO CA partnered with Cosmopolitan magazine in Kazakhstan to release a special edition on the topic to ignite a public dialogue on the stigmatized process and remove the sense of shame associated with menstruation. Readers were directed to a unique microsite to share their own ideas for a more positive Kazakh translation of menstruation. The campaign received over 600,000 visits to the microsite and broad ranging media coverage.
Illuminating hope for students
In many developing countries, unreliable electricity makes education a challenge. In the Apayao region of the Philippines, hundreds of children lack access to adequate light at home needed for studying. Those that do have light have to worry about attracting deadly mosquitoes. Created together by Energy BBDO and Baygon®, an SC Johnson brand, the Light for Hope campaign raised awareness for the solar-power Baygon® Liquid Electric lamp, which provides much-needed light for studying and protection from mosquitoes. Lamps were gifted to everyone in the Apayao community, helping to build a brighter future for students.
Supporting teachers and their virtual classrooms
As U.S. schools transitioned to remote learning, teachers – who often use their own money to buy classroom supplies – needed tech equipment and other items to turn their homes into virtual classrooms. Clorox donated $1 million to ClearTheList Foundation and created a webpage where parents could win up to $20,000 to support their local schools. Throughout the program, Ketchum helped Clorox generate more than 150 earned media and social placements, totaling over 366 million impressions. Within four days, ClearTheList received over 1,500 applications from K-12 educators in all 50 states, and Clorox’s donation helped clear the lists of more than 2,000 teachers.
Protecting patients across the globe
At the onset of COVID-19, Snow Companies immediately recognized the serious impact the virus could have on the millions of people living with chronic disease across the globe. In just eight days, Snow Companies compiled user-generated video content from real people living with underlying health conditions to produce the public service announcement, #IAmPatient. The powerful piece, which encouraged viewers to be patient, comply with health and safety regulations and use the hashtag #IAmPatient to show support for the effort, earned recognition at the 2020 MM&M Awards.
Managing a crisis within a crisis
Domestic violence spiked during COVID-19 – in fact, data shows that women were killed at double the rate year-over-year during lockdown. FleishmanHillard London helped Refuge, the U.K.’s largest domestic violence charity, launch a campaign to drive awareness of its vital helpline. The campaign “THIS ISN’T HER FIRST LOCKDOWN” increased education and funding by engaging high-profile celebrities and influencers with a strategic and bespoke approach. Campaign efforts drove 60 posts from more than 40 celebrities and influencers, with a combined reach of over 36 million impressions and a 120% increase in calls to Refuge’s helpline.
Flattening the curve
OMD New Zealand
While other countries’ communications approaches had shown that reach and awareness alone failed to deliver public compliance, New Zealand’s Department of the Prime Minister and Cabinet called upon OMD New Zealand to help deploy a system to inform and motivate the country. The campaign, called Unite Against COVID-19, was developed to be agile enough to pivot with sudden changes but consistent enough to build trust and give assurance in a time of panic. Together, New Zealand not only “flattened the curve” but nearly eradicated the virus across the country.