Fueled by the expertise and passion of our people, Omnicom has a long-standing commitment to serving the areas where we live and work. Through volunteerism, industry initiatives and pro bono campaigns, our work makes an impact on communities worldwide.
Making a Global Impact
Omnicom agencies around the world make a difference through volunteering and pro bono work in their local communities.
Omnicom’s network came together to offer support to our more than 200 Ukrainian employees and their families in early 2022. Agencies quickly mobilized and donated 40 tonnes of essential supplies for relief efforts in Ukraine. As the war continues, our agencies in the region have implemented a wide range of actions and activities to support those directly impacted.
The global charity, Theirworld, works to ensure that every child can fulfill their potential by targeting and solving the complex barriers preventing youth from receiving a quality education. We supported with strategic counsel, research and digital expertise throughout 2021.
Reviving a disrupted city through art
A year after one of the largest non-nuclear explosions in history hit the center of Beirut, TBWA\RAAD commemorated the 218 victims of the horrific blast by reviving their portraits onto recycled shattered glass by artist Simon Berger. The portraits were showcased on one of the country’s most renowned television shows, “Sar el Waet,” during a special episode aired live from the explosion site in memory of the victims. In partnership with leading television channel MTV Lebanon, TBWA/RAAD told the world #WeAreUnbreakable, demanding justice for the victims of this devastating event.
Supporting families in India after the loss of a loved one
DDB Mudra Group
In India, more than 250,000 families have faced the indescribable loss of a loved one due to COVID-19. DDB Mudra Group – in partnership with GiveIndia and PUMA – started the Team for Humanity fundraiser to support families who lost their primary wage-earner to COVID-19 and were at risk of poverty. The fundraiser has led to nearly 30 million Indian Rupees in funds to support more than 640 Indian families.
Delivering COVID-19 vaccines to populations in need
Hearts & Science New Zealand
As the COVID-19 vaccine rolled out around the world, Hearts & Science New Zealand helped UNICEF on their mission to deliver 3 billion vaccines to underprivileged people worldwide. By encouraging consumer donations to increase access to COVID-19 vaccinations in developing countries, the team drove reach through paid and earned media, as well as digital campaigns. The donation campaign reached more than 80% of the target audience and resulted in nearly $250,000 driven by strategic media placements.
Draw on a smile for childhood cancer research
DDB Group Italy
The ongoing COVID-19 pandemic and resulting mask protocols covered the smiles we’re accustomed to seeing every day, including those of the children in our lives. In partnership with Bennet, DDB Group Italy started the #DisegnamiUnSorriso (#DrawASmileOnMe) initiative, encouraging children to draw smiles onto virtual face masks. The campaign helped raise donations to the Fondazione Umberto Veronesi, a science and medicine foundation in Italy, to support scientific research on childhood cancer and get everyone smiling again – virtually and in person.