Omnicom is taking strategic actions to increase efficiency, reduce waste, and advance our sustainability priorities across our networks and agencies around the world.
Minimizing Our Environmental Footprint
While our industry has less of an environmental impact than others, we recognize that there is work to be done to increase efficiency, reduce waste and address climate change.
We joined the Science Based Targets initiative in 2021, which audits participating companies on their emissions goals and evaluates whether they are in line with the global imperative to limit global warming to 1.5°C and prevent the worst effects of climate change.
Compared to 2020, we reduced global energy consumption by
Increased use of electricity from renewable sources globally to
in 2021, exceeding our goal to reach 20% by 2023.
We appointed Karen van Bergen as our first Chief Environmental Sustainability Officer, demonstrating our commitment to driving environmental progress at the highest levels of Omnicom.
90,000 pounds of fruit saved
Nearly one-third of all food produced in the United States is ultimately wasted, making food waste a leading contributor to climate change. TPN supported Danone and its brand Two Good, which created the Good SaveTM campaign. In partnership with food waste startup Full Harvest, Good Save makes its yogurt using surplus and imperfect produce that would otherwise go to waste. The campaign inspired shoppers to take simple, impactful action by purchasing Two Good to help mitigate climate change and reduce food waste.
A smart device in sheep’s clothing
PHD New Zealand
Half of all homes in New Zealand fall below the World Health Organization recommendation for temperature and humidity. PHD New Zealand supported ANZ, an Australia and New Zealand banking and financial services company, to promote their healthy homes initiative to provide interest-free loans and lower mortgage rates for customers building a sustainable home. The campaign focused on “Mr Humfreez,” a 100% sustainable device created by ANZ that uses thermochromic ink and thin wood to detect cold temperatures and moisture in the air, helping users become aware of their unhealthy homes and create awareness of the nationwide issue.
Progress doesn’t have to cost the planet
Standard Chartered is the bank of emerging markets, connecting East and West for over 160 years. While both markets are growing, they face great risks from climate change as they rely on cheap and harmful energy sources to progress. To help encourage countries and businesses to accelerate their transition to carbon neutrality, TBWA\Singapore helped Standard Chartered launch a new film that demonstrates the impact of carbon, highlights the bank's commitment to tackling carbon emissions, and outlines how the bank helps its clients finance a transition to net-zero
Restoring a vital ecosystem
Coral reefs are a vital ecosystem for aquatic life, but 90% of the world’s reefs will be gone by 2043 without interventions. AMV BBDO worked with cat food brand Sheba to develop the “Hope Grows” campaign, a love letter to the ocean. The Nature Conservancy, Google and National Geographic Creative Works brought their idea to life by launching the world’s largest coral reef restoration program and regrowing a degraded coral reef in Indonesia’s Spermonde Archipelago. The 150 ft long regrown reef spells the word “hope,” showcasing Sheba’s commitment to sustainability and environmental restoration. To date, 4 hectares of reef have been restored in the Coral Triangle in addition to Hope Reef.
Promoting renewable energy on World Earth Day
On World Earth Day, Public Power Corporation in Greece supplied 4.5 million households with 24 hours of energy from exclusively renewable sources, reducing 8,000 tons of carbon dioxide (CO2). OMD Greece helped the electric power company tell this story with a 360-degree campaign, including dynamic television advertisements that reached 1.9 million viewers, digital activations across multiple platforms and a social campaign that earned 10.6 million impressions.
Painting nails to protect pangolins
RAPP Worldwide / OPMG
RAPP Worldwide and Omnicom Precision Marketing Group China developed an integrated marketing campaign with the World Wildlife Fund to raise awareness in China for protection of the pangolin, the most trafficked animal in the world. The campaign, titled “Nails vs. Scales,” invited people to decorate their fingernails with pangolin-inspired artwork to compare the nutritional benefit of pangolin scales to one’s own fingernails. The agencies leveraged eye-catching experiential installations in Beijing and Shenzhen, celebrity endorsements and an interactive campaign website to engage an audience of more than 100 million across China.