The relentless creativity, integrity and determination of our people are fundamental to the impact we create for our clients and our communities. Our people define who we are as a company and set us apart from the competition.
Uplifting Our People
We are more driven than ever to foster working environments that reinforce our people’s sense of belonging, growth, health and well-being.
Our OPEN Leadership Team grew to more than 40 members, with an executive DE&I leader for each network and practice area reporting directly to their CEO. Strengthening culture requires engagement and buy-in throughout the organization, which is why these leaders work full time on advancing DE&I.
Our commitment to providing development opportunities for rising leaders continued even as the COVID-19 pandemic adjusted in-person plans, and we hosted seven Omnicom University programs in our first fully virtual format, with more than 300 participants across 20 countries. Programs are led by professors from Harvard Business School and IESE Business School in Spain.
We launched Roleseeker to provide Omnicom employees with access to information about open job opportunities across our network of agencies. This is one way we prioritize developing and retaining the best talent in the industry.
2021 DE&I report
Rewriting the internet to be more gender inclusive
To make the way organizations collect gender data online more inclusive, Clemenger Group worked with OutLine, an all-ages rainbow mental health organization in New Zealand, and nonbinary communities to create the Beyond Binary Code. Part of a broader resource to educate businesses on gender inclusivity, the single piece of code automatically updates a website’s data fields with inclusive gender options so that all users can be seen and valued.
Removing the stigma around homelessness
Working with Dublin Simon Community, OMD Ireland created the campaign, “No One Should be Homeless When Dublin is Their Home.” Media activations highlighted individuals by focusing on personal stories — not statistics. By reminding people that homelessness can result from a wide range of individual circumstances, the campaign helped drive a 10.5% increase in donor revenue during a particularly challenging time for many people.
- The groundwork laid in 2020 allowed us to launch new global ERGs focused on Black, Asian and Latinx communities in 2021.
- In 2020, OPEN Pride established two new chapters in Dallas and Southern California and grew to engage nearly 4,000 Omnicom employees from around the globe.
- Founded in the U.K. in 2019, OPEN DisAbility’s reach will expand exponentially as it opens to all Omnicom employees globally in 2021.
- Omniwomen launched chapters in Argentina and Brazil in 2020, with 10 new chapters planned to launch in 2021. Over the last seven years, participation in Omniwomen has grown to include more than 10,000 members.
Placing women front and center
OMD India teamed up with Levi’s to launch “I Shape My World” to encourage strong women to become ambassadors for women’s empowerment. Now in its sixth season, the campaign has evolved from highlighting individual stories to activations and online events that bring women together. The campaign has been viewed more than 50 million times, reaching an audience of more than 30 million people.
Driving health equity for underserved communities
Patients & Purpose
The COVID-19 pandemic underscored severe health disparities for Black, Latinx and Native American patient populations. To address these gaps, Patients & Purpose partnered with the Preparedness and Treatment Equity Coalition (PTEC) to study and identify potential health system reforms to increase access to testing and treatment, improve vaccination rates, and address higher rates of metabolic and cardiovascular disease in underserved communities.
Advocating for people with disabilities
15% of the global population has a disability. This community is the world’s largest marginalized group, but it’s often forgotten in today’s inclusivity agenda. #WeThe15 is a joint effort between FleishmanHillard and the International Paralympic Committee to shift the narrative around people with disabilities away from harmful and degrading stereotypes. The campaign lit iconic landmarks around the world purple, the international color for disability, and secured over 2,000 pieces of coverage, reaching 30% of the world’s population.