Agencies in (Inter)action
Our agencies partner strategically with each other and outside organizations to support causes that help transform our company and our communities.
Agency participants designing DE&I solutions in the Adobe Creative Jam
Public service announcements (PSAs) submitted from Omnicom agencies for the 3in5 Challenge
Access to OPEN Pride’s resources
Crash Course in Collaboration
Crash Course in CollaborationOPMG + OAC
Another man’s treasure
Omnicom Precision Marketing Group (OPMG) and Omnicom Advertising Collective (OAC) joined forces with Adobe to host a Creative Jam design challenge with the goal of driving DE&I efforts across Omnicom’s agency network.
The Creative Jam kicked off with 99 participants around the world, spread over 20 cross-disciplinary teams from 11 agencies. The teams were tasked with designing and naming a fictional desktop app that would address at least one of Omnicom’s OPEN 2.0 action items to benefit all Omnicom employees.
Teams had six days to design and prototype their app using Adobe XD. The submissions covered everything from building transparency in salaries to showcasing great work from diverse team members.
DE&I leaders from across Omnicom judged the initial submissions and selected five finalist teams. The finalists presented their apps during the Creative Jam live finale to a virtual audience of 250 people and a panel of three Omnicom leaders who selected the winning app.
More Case Studies
Advocating for AAPIs
Three in five Asian Americans say they rarely see themselves represented in advertising despite having a buying power of $1.3 trillion. To address this glaring disparity, Omnicom issued a call to action for agency creatives to develop public service announcements (PSAs) detailing the underrepresentation of Asian American Pacific Islander (AAPI) communities in advertising. Nineteen PSAs presented by 16 different agencies were submitted. The winner of the 3in5 Challenge was ADMERASIA’s film “Invisible,” which used empty vignettes of everyday life to reflect the AAPI experience of not being seen or heard in media. The film ends with a call for brands to stand indivisible in their pledge to represent the AAPI experience. As the winning submission, ADMERASIA's PSA was featured in over $1 million worth of donated ad space from more than 35 national media partners.
A Global Campaign for Inclusion
Porter Novelli, FleishmanHillard and DDB
Ending Disability Discrimination
Launched ahead of the Tokyo 2020 Paralympic Games, Porter Novelli, FleishmanHillard and DDB worked with the International Paralympic Committee to launch #WeThe15, a global movement that aims to end discrimination toward people with disabilities. #WeThe15 brought together a coalition of international organizations from the worlds of sports, human rights, policy, business, arts and entertainment to campaign for disability visibility, accessibility and inclusion. Together, this coalition of organizations will work with governments, businesses and the public over the next decade to initiate change for people with disabilities, representing 15% of the global population.