At Omnicom, we’re taking strategic actions to reduce the environmental impact of our operations across our networks and agencies in locations around the world. Our teams are empowered to enhance and expand their efforts to advance our environmental priorities.
Minimizing the Impact of our Global Operations
Being sustainable starts with holding ourselves accountable and requires taking an innovative approach to increasing efficiency and reducing waste. While our industry is less energy intensive than others, we recognize that every company has a responsibility to fight climate change.
Reduced year over year energy use by more
Increased use of electricity from renewable resources to 19%, compared to
16% in 2019
Reduced companywide GHG emissions by approximately 63%
Environmental Policy and Goals
Our Environmental Policy outlines our approach to minimize our impact by encouraging our companies to consider their environmental footprint. In 2020, we made progress against our goals:
Reduce energy use by 20% per person globally by 2023, using a 2015 baseline
32% reduction per person globally per 2015 baseline
Increase use of electricity from renewable energy sources globally to 20% by 2023
37% increase in use of electricity from renewable sources per 2015 baseline, from 8% in 2015 to 19% in 2020
In 2020, we continued to reduce our global energy consumption, using 114,901 megawatt-hours (MWh) of energy, a 22% reduction compared to 2019. We also cut our electricity use by 20%, from 131,990 MWh in 2019 to 105,164 MWh in 2020.
We reduced our companywide greenhouse gas emissions (GHG) by approximately 63% in 2020, compared to 2019, due to the impacts of increased remote work and decreased travel which caused substantial reductions in the direct emissions, business-travel emissions and purchased electricity emissions that we track.
As part of Omnicom’s strategy to reduce our carbon footprint, we derive a portion of our electricity needs from renewable sources. Total electricity used from renewable resources has increased by 37% per our 2015 baseline, from 8% in 2015 to 19% in 2020.
Client Work for Environmental Impact
Dear Trash Sunset DDB
Another man’s treasure
SUNSET DDB partnered with Ambev, the official sponsor of the Brazilian Carnival, one the biggest celebrations of the year, to launch “Dear Trash,” a campaign to reimagine what happens with the tons of trash generated by the event. Ambev recycled 327 tons of plastic waste from the 2020 celebration to produce 2,000 trash cans and animated videos, with all scenarios and characters made from the collected materials.
More Case Studies
Ending plastic pollution in our waters
BBDO Group Germany
Eurythenes plasticus, a newly-discovered, shrimp-like amphipod, lives 6,500 meters deep in the Pacific Ocean. Although it inhabits one of the deepest places on earth and is only about five centimeters small, Eurythenes plasticus still has plastic in its body. BBDO Germany, in cooperation with the German branch of the World Wildlife Fund (WWF) and researchers from the University of Newcastle, launched a global campaign to draw attention to this discovery and the devastating effects of plastic in our world’s oceans. As a result, more than 2 million people have signed the WWF petition calling on the government to put an end to marine plastic pollution.
Rallying the UK to protect produce
Preventing food waste through worker recruitment
Due to the pandemic and the subsequent travel restrictions imposed, the fresh produce sector faced a severe shortfall of skilled migrant labour to help harvest produce. This meant that hundreds of thousands of tonnes of the country’s fruit and vegetables were at risk of being left to rot in the ground. Waitrose, a major buyer of UK fresh produce, wanted to find a way to support UK growers and farmers and help urgently recruit 70,000 fruit and vegetable pickers to the sector to bridge this labour deficit. In partnership with adam&eve and ITV, Waitrose launched a multi-channel call to arms in support of the government’s Pick For Britain initiative. With primetime TV spots and placements across national print and digital outlets, Waitrose urged the British public to get involved in the effort and drove potential applicants to the pickforbritain.org.uk website, where local vacancies were listed. Furthermore, targeted content was delivered via social media platforms to raise awareness among students, graduates and younger people looking for contracts over the summer. The campaign contributed towards getting enough pickers to reap the harvest, meaning tons of fruit and vegetable that would otherwise had gone to landfill ended up on our tables.