Measuring Our Progress

United States

This marks the fifth year we have disclosed our five-year progress against key diversity metrics for U.S. employees. Disclosure in this report and on our website reinforces our commitment to transparency and keeps us accountable.

OPEN Culture

Global

Omnicom People Engagement Network (OPEN) is Omnicom’s umbrella group for all network employee resource groups (ERGs) and activities. In 2020, we committed to expand our Omnicom-wide ERGs beyond Omniwomen and OPEN Pride as our employees searched for ways to foster belonging in a virtual environment.

• The groundwork laid in 2020 allowed us to launch new global ERGs focused on Black, Asian and Latinx communities in 2021.
• In 2020, OPEN Pride established two new chapters in Dallas and Southern California and grew to engage nearly 4,000 Omnicom employees from around the globe.
• Founded in the U.K. in 2019, OPEN DisAbility’s reach will expand exponentially as it opens to all Omnicom employees globally in 2021.
• Omniwomen launched chapters in Argentina and Brazil in 2020, with 10 new chapters planned to launch in 2021. Over the last seven years, participation in Omniwomen has grown to include more than 10,000 members.

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Accelerating Change

Global

Omnicom continued its commitment to the disability community as a signatory and strategic partner of The Valuable 500, a global collaboration of companies that have formally pledged to put disability inclusion on their business leadership agenda. In just its second year, The Valuable 500 increased its roster of signatories to total more than 430 different companies, including some of the world’s best-known brands. Together, The Valuable 500’s confirmed organizations represent over 14.8 million employees, more than $5.4 trillion in combined revenue and a footprint in 35 countries.

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Supplier Diversity

Global

Across Omnicom networks and agencies, we are committed to ensuring our creative and production directors can draw from a diverse supplier base when assembling project teams.

• In 2020, adam&eve overhauled its supply chain processes and policies to champion diverse talent. These efforts included Fresh Takes, a new approach to triple bidding that aims to introduce and commission new, underrepresented talent with a specific focus on gender, ethnicity, sexual identity, neurodiverse talent and people from the disabled community. adam&eve also participates in #SheTakesOver, an industry-wide annual initiative to champion female stars across creative production, and Unstereotype Alliance, a platform that seeks to eradicate harmful gender-based stereotypes in all media and advertising content convened by UN Women, the United Nations entity for gender equality.
• GSD&M’s 11th annual Small & Diverse Vendor Partner Summit occurred virtually in 2020, challenging the agency to creatively re-engineer the agenda to ensure that small, diverse and underrepresented vendors still had the opportunity to display their work, discuss their capabilities, gain access to key decision-makers, learn about next steps on how to do business with agencies, and share potential opportunities. The efforts proved successful: There were nearly three times the number of participants than the agency planned.
• The Marketing Arm (TMA) launched a Partner Relations program to attract and monitor activities with diverse suppliers. As part of the program, TMA is establishing relationships with the National Minority Supplier Development Council, National Veteran Business Development Council, Women’s Business Council Southwest, and the National LGBT Chamber of Commerce. In 2020, the agency spent more than $11 million total in diverse suppliers and vendors, approximately 13% of total overall spend.

Omnicom University

Global

For 25 years, Omnicom University has led the way, providing advanced education for current and future leaders using real-world case studies developed from the wealth and breadth of experiences at Omnicom agencies.

Founded in 1995, Omnicom University celebrated its 25th anniversary in 2020. This prestigious program has grown to offer 12 programs a year on three continents with nearly 5,400 global alumni, many of whom have gone on to rise in the ranks of leadership within our organization.

Showing Pride in Innovative Ways

PHD Media

With Pride events moving online in 2020, TikTok saw an opportunity to break down barriers and demonstrate its genuine commitment to the LGBTIA+ community. PHD Media helped TikTok create #MyPride livestreams, featuring 25 LGBTQIA+ trailblazer creators and 12 media partners, with more than 50 pieces of custom social, video and editorial content. Through the in-app donation stickers, the campaign raised $3 million for LGBTQIA+ organizations.

Stunning Visuals Capture Attention for LGBTQIA+

Almap BBDO

When the São Paulo Pride Parade was canceled in 2020, Doritos called on Almap BBDO to help them celebrate in a new way, by projecting a laser rainbow created by artist Yvette Mattern in the night sky above Paulista Avenue, one of the most iconic landmarks of the parade. The laser rainbow became one of the most discussed topics on social media in São Paulo and inspired about R$1 million in donations to LGBTQIA+ organizations.